Pay per click search engine marketing is a great way to achieve instant results, if that is what you are looking for. Though unless you have enough money to keep up with your competition, know the right keywords to purchase, and have a reliable source to handle the management of your account, you will quickly lose the top rankings that you obtained instantly.
An alternative to PPC is organic search engine marketing. Organic search engine marketing starts by creating specific keywords that relate to the advertiser’s product. Next, content is developed that relates and uses the selected keywords. This makes the pages the most relevant to a particular keyword and therefore gains the trust of consumers.
DDA develops client websites through organic search engine optimization. Some statistics that prove the benefits of organic SEO can be found here.