Paid or Organic — What is Best for You?

I had mentioned previously that some clients choose to use paid search as a method of bringing prospects to their website.

Is paid search right for you? There are many who will debate what is better – organic or paid search results. While organic is free, it takes a good amount of hard work, research, and time to achieve quality results. With paid, your high ranking results can be immediate as long as you are willing to pay the price.

DDA will gladly handle either or both of these tactics for you. We are constantly designing and developing optimized state-of-the-art websites for companies so that they can gain quality rankings on search engines organically. DDA also handles Pay Per Click (PPC) campaigns for clients who wish to pursue that method.

Before you decide which method is best for you, you should know that they each require attention and on-going support.

Below are some terms related to pay per click programs.

Impression – the number of times an ad is displayed.

Click – A click (sometimes called a clickthrough) occurs when a user sees your ad and clicks on the title of your ad, leading them to your website.

Clickthrough Rate (CTR) – the number of clicks your ad receives divided by the number of times your ad is shown (impressions). Your ad and keyword each have their own CTRs, unique to your own campaign performance.

Cost - the amount spent during a selected period of time. For every click, your account is charged an amount to show your ad.

Average Cost Per Click – the amount you pay each time a user clicks on your ad.

Conversion – When a user completes an action on your site, such as buying something or requesting more information.

Conversion Rate – the number of conversions divided by the number of ad clicks.

Cost Per Conversion – The total cost divided by the total number of conversions. This statistic gives you the amount spent per conversion. The cost-per-conversion is adjusted to reflect only the cost of ad clicks on which conversions are tracked.