Power in a Word
According to PC World, consumers spend about 33 hours a week on the Internet, which is twice as much time spent watching television (about 16 hours). The World Wide Web is filled with online users looking to be entertained through video sharing and game sites, connecting with others through social networking sites, or searching for information, products, and services on search engines like Google, Yahoo, Bing, and more. What a marketing opportunity! Not only are consumers accessible, they are engaged in what they are doing – as opposed to taking a commercial break to throw in a load of laundry – and their movements on sites can be tracked and calls-to-action can be measured.
So how does your business take advantage of this opportunity? Well, if you haven’t done so already, take some time and research search engine optimization (SEO or search marketing). Once you understand how the Web unleashes the power in a word and how building your site with relevant keyword-rich copy works, investigate a variety of search marketing firms. *A word of advice, I would stick to investigating SEO firms in the U.S. – it will save you a world of headache, time, and money down the road.* Compare search marketing services against the promises of the companies you speak to. If something sounds too good to be true, it probably is; walk away before signing on the dotted line and contact the SEO professionals at DDA. We’ve been offering such services since 1996 and have refined our processes and techniques ever since. Our search engine copywriting department will help you target the right keywords and craft copy that is a true reflection of your business and that propels your company’s website to the top rankings on major search engines. Find out how the power in a word can fuel sales, growth, and success.