Protecting Your Brand
The web has become the central focus for communication and marketing in today’s world. Users demand the ability to interact with one another and with vendors via forums, blogs, wikis, etc. Social networking sites are therefore the foundation for successfully building brand awareness and driving sales. This approach does not come without risks. Social networking does come to the table with its own risks such as brand damage and customer defection.
All companies will face a disgruntled customer at some point and time, regardless of what safeties are put in place it is unavoidable. Though with social networking at their finger tips, a disgruntled customer’s comments can quickly become serious threats to your brand.
DDA and its divisions have been perfecting every form of Internet marketing since 1996, and has a history of staying ahead of the pack every time a new marketing platform presents itself. Therefore, we are an ideal source to assure that you jump into the social networking world with the correct foundation for success.