The Difficulty of Experts
I have a friend who is an audiologist. On Saturday, at a birthday party for another friend, she gave an impromptu lecture on proper ear care. Though it garnered many “ewww, really” responses from her audience, my friend maintained that cleaning your ears with a Q-tip is bad for the ear. I’d already heard this so I wasn’t surprised by the news and helped her out by saying that you can clean right on the edge of the ear canal, but not within.
Being an expert in a field has its advantages and disadvantages. For one, you obviously know more than others and can therefore perform tasks competently and give sound advice. However, when you say something people don’t like, you might be in for some hurt feelings and even an argument.
At DDA we’re experts in a lot of things, but on the very general level, interactive and traditional marketing and advertising. We offer high-quality, comprehensive medical and corporate marketing and advertising services, like website design and development, search engine marketing (SEM), video production, animations, medical illustrations, virtual medical simulations, and even Flash conversion and iPad and iPhone friendly development services through AppleSavvy.
With so much experience in so many different areas, we’re often called on for our opinions and knowledge, and we’re not afraid to speak the truth. To us, holding back or not being honest is only causing a disadvantage to the client. Sometimes people wish we’d say something different, and sometimes we wish that as well; especially when it comes to a project we don’t feel is realistic for one reason or another. In the end, though, to maintain our quality of work and keep our reputation of excellence, we have to tell it like it is.
Luckily for us, the cold hard facts about advertising are a lot less gross than those about proper ear care.