The Practice of Social Media Marketing
Social media marketing is the practice of promoting your business through social media channels and it is a dominant tactic that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional technique out there that will easily give you large numbers of visitors.
If you are selling products/services or just publishing content for ad revenue, social media marketing is a compelling method that will make your site lucrative over time.
Here are some reasons why you should think about using social media:
- It’s natural. Your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
- It’s justifiable. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
- It’s low-cost/high returns. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
- It complements other efforts. It can and will fit perfectly with an advertising promotion targeting other websites or search engines.