The ROAD LESS TRAVELED
Moving an office with 21 people and not disrupting the work flow takes organization and juggling. As an experience, it is both traumatic and cathartic. It seems that at the old Dynamic Digital office, we saved everything that had to do with advertising. We filled a big dumpster with our throwaways. I saved proofs of all our projects, as well as samples of brochures, postcards, and posters of companies – even those that are no longer in business. But most of all, we saved every marketing and promotional item about our digital services.
I came across one of our first letterhead designs that we used to sell our services to local businesses. It had seven thumbnail images stacked down the left margin and included digital photography (with a Lumina scanning camera) which today is obsolete. Since it scanned in three passes (RGB) the resulting image was a photograph. Today, if you go into our video and photography studio, the sophistication of digital cameras from that first clumsy Lumina is dramatic. The images our photographers and videographers produce with our up-to-date equipment are crisp, the color is very accurate, and the results are akin to film output.
Since those early days, we have pushed the envelope constantly in all the areas of our services. Our clients, new and old, discover over and over again that there is nothing we cannot do at Dynamic Digital Advertising. We chose the road of complexity and steep learning curves so we could become a truly full-service shop. And we are proudly that, and pushing some more. Stay tuned.
One of my favorite poets said it best, “Two roads diverged in a wood, and I…I took the one less traveled by, and that has made all the difference.”