To Hyphenate or Not to Hypenate?

When it comes to the domain name of your website there are a few things to take into consideration. At DDA, a search engine optimization company, we know that search engines weigh heavier on keywords that are found in domain names and URLs. Since you cannot use spaces when choosing a website domain, you must use word separators. There are a few ways to include keywords in domain names and URLs such as hyphens, underscores, plus signs, or not using a word separator all together, whichcanbealittlehardtoread.

The major search engines like to see a URL with included keywords such as: http://www.zeroonezero.com/Services/search-engine-optimization.html

They would not favor the below URL as highly:

http://www.websiteexample.com/searchengineoptimizationservices.html

Google doesn’t treat word underscores as word separators (although this may come into effect soon) so search-engine-marketing.html and search_engine_marketing.html would be ranked differently.

Now, if you have already used underscores when creating your webpage files, that doesn’t mean that you should go back and rename them all, since it would take an even longer amount of time for Google to recrawl and reindex your website. Just plan to use hyphenated file names for future website pages that you buildout for your website.

Along with all of the pluses that come along optimization wise, with hyphenated URLs and domain names there are a handful of setbacks.

When giving someone your domain name it is easier to say www.surethingsearchengines.com than www.sure-thing-search-engines.com. Also when trying to resell your domain, it may not be worth as much as a non-hyphenated domain name.

So weigh your options and decide whether a hyphenated domain name or URL suits you.

Happy Hyphenating!