Website Design: News and Events
This section is the staple of any business that attends trade shows and/or is regularly releasing new products. With the Advent of Web2.0, this page has become much easier to maintain and also to integrate into the home and other pages, eliminating even the need to go to that page.
You can create a RSS feed of your shows, events, etc. This could be utilized by your clients so they would not even have to visit your site to get an update on your latest news release.
My main tip for your news and events section, is to maintain it very regularly; it looks very bad if a user clicks on it to see you’re attending a show that happened 3 months ago.