Jewelry Photography and Videography

Jewelry Photography and Videography is no simple task. There are many factors that come into play that are not an issue when dealing with other subjects. To start, you are working on such a small scale that large lights illuminate the entire subject rather than just a portion of it. This flattens the subject. Focus also becomes an issue due to your proximity to the subject. If the subject is rotating, it may go out of focus since the depth of field is incredibly small. The reflectiveness of the jewelry can also cause problems by reflecting the room around it making it seem dark or dull.

When I found out that I would be doing over 800 jewelry spin videos a few months ago, I was a little concerned. I needed to find a quick and easy way to process these pieces while at the same time making them look good and loop seamlessly. The whole process was trial and error but there was improvement with every batch. Finally, we learned of a “light tent” (pictured) which is a pop up white tent that reduces reflection by surrounding the subject with white fabric. The subject is lit from the outside, thus creating an even illumination by reflecting the light in all directions. This piece of equipment was what we were looking for all along. It requires virtually no set up time and makes the pieces look fabulous. It is a great addition to our photography studio.