You Tube: Chaotic But Beneficial

Recently, an actor came into the studio to record a short audition tape for a client in California. It was simply a close up shot of him introducing himself and then reading a 15 second and 30 second script. After all was said and done, he told me that the client request that he upload the video to YouTube. I found this strange considering that we always upload our proofs to our own personal server. The more I thought about it however, the more I realized that it was truly the best option for both client and actor. The video would be searchable, so anyone who wanted to see it would not have to know a specific URL, but just search the actors name. People could leave comments if they desired and are given links to other relevant videos. Even if things did not work out with the client, the actor would still have an example of his work to easily show others.

With thousands of videos being added each day, it can sometimes be a daunting task to sift through all the uninteresting, irrelevant content. But make your video truly stand out from the rest and it will certainly be recognized. These videos are called viral videos and it is just another service that DDA offers. The object is to create a short, entertaining video that people enjoy so much that they want to show their friends. The video spreads like wildfire and in no time has millions of views. People enjoy the video so much that they want to learn more about the product or service featured in the video. This method has been used successfully by companies such as Burger King and Honda. It is the future of advertising!