Searching for Inspiration, or Snacks…

And somehow, I got to the Doritos website. It wasn’t completely by chance though. I had heard a commercial during my morning commute about fiery hot Doritos whose fierce heat could only be quenched by a specific soft drink. Strangely I couldn’t find an online marketing campaign but the Doritos site was itself pretty entertaining with links to various other mini-sites. The main site offers fun discovery interaction where you aren’t exactly told where to go but rather have to hunt and click around, making a miniature town come to life in the process. Although sites like these are fun to navigate and get lost within, when working on medical eLearning and medical training websites, as we do at DDA, direction and interactivity needs to be clean, intuitive and succinct.