This Week’s Best TV Commercial: 3D Animation, Video Effects and Story Telling

The latest commercial I have seen to be worthy of me writing a blog is Jack Daniel’s “Label Story” commercial. Three-Dimensional animation with fantastic visual effects and 2D animation blend, making the label on a bottle of Jack Daniels come alive. As the short story plays out, telling the possible origins of the number seven marked on the bottle, the commercial keeps the style and look of the physical label which I am sure was a challenge to achieve. Yet another great example that serves as inspiration for the 3D animation and 2D animation work which comes our way at DDA, whether it be for medical animations, medical simulations, product marketing, industrial animations or eLearning tools.