The Evolution of Video – From “Camp” to “Contemporary”

This past weekend, my girlfriend and I got into the October swing of things by renting and watching the 1980s Stephen King/John Romero horror compilation, “Creepshow.” It is a campy romp through 1950s-esque horror movies and comic books (think “The Blob”). Watching it, it occurred to me just how much has changed in filmmaking and video production since its introduction close to a century ago.

When film was starting out, odd cuts and unique camera framings were perfectly acceptable. It was OK in the 50s to hold a close-up shot on a zombie’s face for about two minutes. This was highlighted for me in “Creepshow,” where strange background fade-ins and comic book style transitions created an interesting mix of nostalgia for those types of movies, as well as creating a great appreciation for the dynamic, exciting filmmaking styles we enjoy today.

At Dynamic Digital Advertising, Laurence and the video department have to have a truly professional eye toward creating  contemporary, high-quality video content for our clients, both in and around Philadelphia, the entire tri-state area, and the rest of the United States. We don’t have the luxury of using “cheese” or “camp” in our videos — well, unless the client specifically calls for that! At DDA, we strive to create only the best and most dynamic video available to corporate, medical and interactive training clients. We are constantly updating our video equipment to stay on the cutting edge of high-definition technology, as well as upgrading our software whenever new versions are available. Rest assured that when you order your video content from DDA, you won’t get cheesy 50s camp — you’ll get the most Dynamic Digital Video available!