Training with Interactive Media

Yesterday, I checked out a new free, web-based 3D game called The Hunter. It’s free to play, and relies on subscriptions and micro-transactions to make money. The basic premise is that you are a hunter (as the name implies) and there’s a whole island just stocked with deer, caribou, and turkeys for you to track and shoot. The thing is, the game only allows you to hunt mule deer at the beginning of the game, until you upgrade your license. You can either play the game a whole bunch and level up your license, or you can pay a fee (something like $12.95 every three months) to be able to hunt those animals right off the bat.

What’s interesting about this game is its willingness to bore you. This was designed with real hunters in mind, and (as it was in my case) you could spend literally hours wandering around the huge 3D landscape without seeing any sign, track, or hearing any sounds.

It brings up an interesting point: Just because something’s not necessarily fun or exciting for one person doesn’t mean it doesn’t have a use. This game is excellent in teaching people how to hunt; I’ve never been, myself, but I feel like I know a lot more about hunting now, after only a few hours with the game, than I ever would have otherwise. The same can be said for DDA’s Corporate and Medical Training tools.

Our CMT program is our initiative to create niche training for specific medical and corporate situations. If your company needs a 3D, interactive tutorial program detailing how to set up a blood transfusion, we can do that. We can also do Flash interactive training tools and quizzes, which can be distributed to students, doctors, or employees via CD-ROM or the web. Our video department can create documentaries that give prospective employees a feel for the workplace, or that include testimonials to help attract clients and investors. With all these offered services and more, including websites, copywriting, and graphic design for print and for the web, DDA is the premier digital marketing firm in the tri-state area, and beyond.