Advertising is Needed
I just got to put my room back together minus some carpeting after a flooding mishap. My furniture may be warped and lumpy but it is still standing and therefore still is good in my mind. This weekend I will also get to switch back to a normal mattress from my small inflatable mattress. Comfortable sleep is highly needed. So is quality advertising.
So following that awesome segue I’ll talk about why advertising is needed even in a bad economy. Whether it’s a good economy or bad economy advertising still serves the exact same purpose. It makes your brand recognizable, gets the word out to consumers, and keeps you fresh on their minds so that they think of your product when they go shopping. People still buy things in a bad economy, they just might follow a different thought process when deciding on what to purchase. That calls for a fresh advertising campaign that targets this new thought process. You should highlight your low prices or follow the new environmental fad and talk about how green you are.
Advertising is an ever-changing beast that you can’t turn your back on if you want to stay on top. If you stop getting the word out on your product or service, people will let your product drift to the back of their minds if not forget about it entirely. Refresh their minds by repeatedly hitting them with television advertising, print advertising, and broadcast advertising. All of these types of campaigns can be created here at DDA.