Ever wonder how they get those pictures of products in catalogs to look so nice? Have you tried to replicate it, but got poor results? That is because professional commercial photographers are used for catalog production, and professional photographers makes use of all of the technology that you may never even have heard of. I hadn’t seen all the industry tricks either until I came to work here at Dynamic Digital Advertising (DDA) and saw real products being shot in our photography studio. Now I have seen how it was done.
Aside from the fact that we do have the top-of-the-line digital cameras, which does make a huge difference, we also have numerous professional lights in our studio that are used to light the product in just the right way. We also have backdrops in many colors and there is white box that looks like it’s made out of a nylon fabric. Reflective items can be put in the box so that there are not reflections of the surrounding environment in the image. It can also be used with filming product rotations. Also used, is our professional software that can be used for any little touch-ups that a picture may need to make it look absolutely perfect.
Don’t be mistaken though, even if you do have all the proper equipment you still need to know how to use it the right way and have the general eye for photography to really get the grand looking shots that companies desire.
At DDA, we have just that. Professionally trained digital photographers and editors ready and willing to meet your every need. Whether you need on-location photography or in-studio photography, DDA can do it all for you.