Too Many Trailers
This weekend my brothers and I carried out our movie day and because of some timing issues, we had to see four movies instead of just three. This little excursion had us leaving at 11:30 a.m. in the morning and returning at 9:30 p.m. at night. Needless to say, it was a long day of movie watching and by the end I was cold and hungry. We did, however, get a chance to see tons of previews for future movies and it’s interesting to see how they can market movies in a variety of ways with just some different music tracks and a change in the video editing.
For anyone who did see a variety of movies, you would have seen a variety of District 9 previews. Some strategic marketing was used to tailor the District 9 trailers to the audience of the movie it was being shown before. Though it may be hard to believe, the District 9 trailer before Bruno made it look like a comedy that was somewhat similar to Men in Black, but trying to seem more realistic. Later before the movie Public Enemies, District 9′s trailer made it look much more dramatic and action packed, while not hinting at comedy at all. It’s really amazing how they can just do that. I know I have seen movie advertisements on TV that have changed over time and it was a noticeable genre change to me. It was like their original marketing campaign wasn’t working so they decided to change their trailer to try to appeal to a different audience.
Now I do think that District 9 is going to be more dramatic and action based, but I can’t help but think that there will be humor too. Advertising is powerful in that way. It is sometimes all that a consumer can use to form an opinion on something, which makes it a very important and powerful thing.