What Made the Difference
I was able to see Trick R Treat at this past movie marathon, which I mentioned before as having a poor marketing campaign. It was a set of four short stories that were interwoven together into one movie and I found it to be enjoyable. It wasn’t overly scary or anything, but it was still fun to watch. Based on what I’ve heard about Paranormal Activity from people I know, that one isn’t living up to the hype at all. So we have two movies. One has a big budget, gets released on DVD, is pretty good, and may make back its money in the best case scenario. The other has a minuscule budget, gets released in theaters due to popular demand, doesn’t live up to the hype, and is going to make millions of dollars in profit. The difference in why one succeeded here can be purely attributed to the innovative advertising campaign of Paranormal Activity.
I still can’t put my personal stamp of disapproval on Paranormal Activity, but some people I know were resoundingly disappointed and never scared. One kept saying it just felt too staged and couldn’t wait for it to end. I still want to see it and that is probably only because the marketing has made me determined to see it, by almost not letting me see it with its limited releases in a small number of cities. In my defense it still has an 86% approval rating on Rotten Tomatoes. It can’t be that bad. Can it? As I continue to wait for possibly another 2 weekends due to a wedding to see it, I can only try to keep my mind off of it by diving into some flash programming or animation as a distraction.