Communication, Confirmation and Clarification
As our advertising projects are becoming increasingly complex, along with tight deadlines and tight budgets, I am finding that the three C’s I noted above are the most important aspect of any project. While we are awaiting feedback on a product display and hang tag design we worked carefully, quickly and thoughtfully on yesterday, David mentioned that 15 years ago the work we just finished would have taken 3 weeks to complete. The scope of yesterday’s project was to create design concepts for a display, hang tag, and a unique name for a new supermarket tote. Of course, there was a tight deadline and a budget-conscious client (who isn’t anymore!) DDA feels strongly that the designs delivered were well thought out and professionally executed. And not just because are degreed graphic designers, marketing professionals and a well-organized project coordinator were involved, but because we didn’t work on assumptions. We worked from our notes and information provided.
I have a clear memory of my first 7th grade English class. You know, those memories that seem like it just happened five minutes ago. Well, the English teach wrote the word ASSUME on the board in all capital letters. She then put horizontal lines between the letters S and U and U and M. She then promptly said that when you ASSUME you make an ASS out of U and ME. Well, for some reason this has stuck with me (maybe because I couldn’t believe a teacher would say a “bad” word!)
So, you won’t find any assuming at DDA or if we do we’ll promptly tell you what assumptions we are working on and ask for clarification on those assumptions. We can’t afford it and neither can our clients!