Loving a Weed

Last fall I purchased about three or four mums, and after they bloomed my mom told me to plant them and they’ll come up again. Really? I thought, “wow… what an investment!” Turns out she was right. They came up again, and there are now a bunch of buds and I’d say in a few more weeks, they’ll pop right open. Well, right next to my mums, an odd-shaped sort of mum was growing. It was much bigger than the other mums, and didn’t look quite the same, but it was growing and growing and I’d watch it everyday and I was quite proud of my tall mum. My mom stopped by yesterday and took a good look at my large, tall mum and said, “That’s not a mum, that’s a weed!” EEKS! All these days of pulling out the weeds around my large weed was for nothing. It wasn’t a mum at all. I had a hard time deciding on whether or not to pull my large weed so my mums could be weed-free. I was attached to my large weed …

As a graphic designer it’s easy to get attached to a design, whether it be a trade show graphic, business card, logo design, website design or brochure. When we show our clients a group of preliminary designs, there is always that one that we are rooting for … “oh, I hope they pick this one … it’s the best design that I have every created.” And, sometimes they do, sometimes they don’t. And usually the best designs result because of the communication we keep with our clients and the collaboration that organically happens because of such good communication. Our custom design services are what set us apart from other advertising agencies.