Yin and Yang Marketing
DDA and DDA Video are a great example of reactive marketing or as we like to call it pull marketing.
In traditional marketing, the effort is outbound via broadcast, display ads, B2B trade ads , trade shows, telemarketing etc. The effort is made to push your information forward to be in front of as many faces as possible in the hope that the right prospect will see your ad and take the time to look at it and absorb the information.
DDA SEM and DDA Corporate have taught us and proven that it is far better to be at the place where and when someone is looking for exactly your services or product, AND exactly when they have decided they want it. That is pull marketing.
Push and Pull Marketing and DDA SEM and DDA Corporate…the Yin and Yang of Successful Marketing.