Big Bad Wolves Look More Impressive On Downy-White Snow

One thing graphic designers get very excited about is “white space,” or the empty space on a page around images, in the gutter, on the edges, between lines of type, in the middle of a big letter “O.” Expertly used, white space (or any other solid block of color) acts as a frame, grouping the content on the page into distinct areas that can be more easily digested. Like how a bright blue sky sets of a few fluffy clouds, like the spacious feeling standing in an old building with 10 foot ceilings, or like the ocean reflecting the setting sun’s rays.

White space can make clients nervous.

They look at the half inch of space here and there, add them together, and fear the space may be wasted, underutilized… When we ask for feedback on the design, the client may look at these slices of white and exclaim, “My, what big white space you have!”

The graphic designer grins and says, “The better to see your message with.”

But unlike big bad wolves, DDA’s graphic designers can be trusted. For one thing, our teeth are much smaller, and well-flossed. We don’t want to gobble up all of the important content with our big white space. We want the client’s message to be experienced as if it is an elegant, balanced, seven-course meal, not as an overpriced raisin on a plate, or an overloaded buffet.