I’m trying to take advantage of the recent change from daylight savings time to strengthen my resolve to get up in the morning to work out. My body clock isn’t quite used to the time change yet, so it’s been easier to wake up 1 or 1.5 hours earlier. So far, I’ve stuck to it, and feel more energized during the day as a result. Gone are the days when I could push myself for 15 or 17 marathon hours of work, eating only peanut butter and jelly sandwiches, sitting at my computer. I suppose that is a side effect of getting older, but I am strangely glad that I’m forced to create more balance in my life. With less pure stamina and less ability function on peanut butter alone, I find myself needing supplements of discipline, vegetables, and exercise. I often think about the discipline and good work habits we have at DDA as proof that it really can be done, every day.
Our ability to get things moving at DDA isn’t only about discipline, though, it’s really more about process. This often starts with client meetings, where we have practice asking questions that lead to a thorough understanding of the client’s project goals, their likes and dislikes. This is also where we brainstorm. Whether it’s a new website, magazine ad, new product launch, or package design, the discussion is always fruitful. After a quote sent out by the project manager, the process may move to product photography or the fleshing out of a new website menu. Then the design process begins, we go through a final proofing, and finally arrive at the finished piece. I experience this whole process as a flow, kind of like a juggler with several balls in the air, who appears to effortlessly keep them afloat, because he’s got the focus and rhythm down.