The other day I was reading an article online discussing the importance of building online communities with your website. Why is this important? Because it gives users a reason to return to your website regular. Forums, blogs, image sharing, and social networking sites can be used to create a lasting interest in your company. After all, if a user finds your website and reads everything, not many will have the need to return to your site unless they want to brush up on something – or in the best case scenario, contact you for your products or services. But with online communities, you can encourage users to constantly return to your site to see the latest news and happenings.
DDA is well poised to build community forums, social networking sites, blogs, and even position your company with social networking optimization. We’ve been doing these things for years, and this article only re-accesses the need for companies to do so. For medical practices, we can create patient and physician portals that take advantage of forums, request a prescriptions, speak with your doctor, or even allow the practice to post the latest news in the medical field. Corporate businesses can build similar communities that focus on news regarding their latest products or services, integrates live webcast or virtual tradeshow events, and so much more.