“In the Know”
As a premier digital advertising agency, we always find ourselves working with clients who are less tech savvy. Of course, it’s expected, that’s why we do what we do, we’re supposed to be the experts. And given the fact that we work with a tremendous group of video production members, programmers, web designers, search engine optimization technicians and other highly technical people, we have an edge to stay up-to-date with the latest trends, programs, and new technology to deliver the latest projects for you. And of course, we all had to start some where, and I find myself learning more and more each day.
But because we are so up-to-date with technology, often times it takes a little while to also bring our clients up to speed. As important as search engine marketing is, many people still haven’t got a clue as to what it is, what it does, or that search engines are so smart to begin with. For instance, a large portion of our planning process and research is finding the best keywords to use or coming up with a great site structure. But another portion of that research is helping the client understand why certain keywords have more value than others. One thing I’ve learned in my time at DDA is that when it comes to search engine optimization, the right industry term isn’t always the best term to use. This is especially evident in the medical field. A proper term for the industry may be “cardiac hypertrophy” but I guarantee not many people are searching for that. Instead, they are searching more simplified terms like “heart surgery” or “heart complications”. While the proper industry term is important to include, if no one is searching for it, then it doesn’t do much from a search engine optimization standpoint.