One of the most important pieces in web development is the menu structure. You can think of the menu structure as the blueprints or architecture of the website. It helps organize topics, ensure proper cross-linking, and make sure the user has a friendly user experience. One of the worst things you can do when creating a website is confuse the viewers. In todays world, users want instant gratification and they want what they’re searching for now. If they get to a website and it takes them more than a few clicks to really find what they’re looking for, they’ll move on and try one of the millions of other websites – and possibly your direct competitors.
But, if you can create an easy-to-use and user-friendly organization where users only have to make one or two clicks to find the right information, then it’s likely they’ll stick around and find additional information. After all, getting the user to your website is just the first step, you’ve also got to find a way to engage them and keep them there. Often times, a website may be your only selling tool, so it has to reach out enough to the user to contact you – so the more information they find, and the easier it is to find it, the better. So with every corporate or medical website DDA develops, we ensure we have a proper menu structure in place to provide users with a great experience and help them find exactly what they’re looking for.