Must Learn Balance Daniel-Son
The balance between content for readers and content for search engine marketing is always difficult to achieve. For instance, we are in the process of working on DDA Corporate and Medical Training, and the keyword “training” is used often for SEO copywriting. The problem is, the word “training” must be used often for optimization purposes. This will, naturally, lead to an overuse of the word “training” and the copywriters here at DDA must finesse the content to flow for readability. After all, if a website browser doesn’t stop to read the content, all is lost. A thesaurus becomes the content developer’s best friend at this point so that we can successfully promote the idea of training while refraining from overusing the word.
If the language and wording used in the content turns people away, or if the language is built specifically for search engines and not users, it will dramatically fail and people will go to another source. I don’t think I need to say that we don’t want that to happen – not for us, and certainly not for our clients. Luckily, we have a very talented team of copywriters here at DDA to successfully write keyword-rich, optimized, and most importantly, user-friendly, content.