PPC vs SEO

Points about pay-per-click: Immediate appearance in the first page of major search engines. You pay a fee everytime someone clicks on your advertisement linking to your website using a specific search term. Paying for the term “website” does not include you on searches for “websites” and you’ll have to pay for both. The average internet surfer does not click advertised links. Click fraud can result in hundreds or thousands of dollars that you are obligated to pay with no conversion to sales. Companies can also spend hundreds or thousands of dollars per month on regular click-through.

Search engine optimization: Takes a little time for search engines to search your website and earn a good ranking. Clicks to your website are absolutely free, and you can still be on the first page of major search engines. Proper optimization hits both the terms “website” and “websites”. Costs significantly less that PPC campaigns. Puts your site into a long-term, high traffic result.

Which do you choose?