Social Networking – continued

Social networking sites like Facebook and MySpace are great for search engine marketing. For starters, these large social networking sites already exists and have millions of users, so very little work is required from you as far as start up time. Just sign up and start making friends. With the extraordinary amount of users on various social networking sites, it only makes sense for your business to try an capitalize. Through various means of advertising, creating applications, or just making friends and joining groups, you can find users to view your social networking page and hopefully drive traffic and sales to your website. These platforms don’t work well for every company, and for others it may take some creative juices to create a solid idea to draw people. But for the simple fact that many of these places are free, why not take the time to explore them.

Right now, at this moment, MySpace’s front page is running a banner ad for a new movie. A brief animation shows and then plays the movie’s preview all from the front page of one of the most popular social networking sites out there. While the budget for this kind of advertising is not necessarily something your company can afford, just consider the effects of that single advertisement. How many of the millions of users will see that ad, see that preview, and then say “I think I’ll go see that movie when it comes to theaters.” This is the great power of social networking, and one of the many ways DDA can offer search engine marketing.