What’s Right and What’s Easy

At DDA, we understand that one of the prime importances behind proper website design and development and search engine optimization is proper research and a proper foundation. Most SEO firms out there are under the assumption that adding a few meta tags and keywords and submitting the website to search engines is all you need. Well that’s one simple solution. But that solution works as well as the solution 2+2=5. It’s not right.

DDA focuses on the right steps for proper SEO. Through extensive keyword research and analysis of search traffic patterns we can determine just how people are searching for your services or products. Take, for instance, DDA. Users may use the term “website design” to search for our services. If we were to target that term alone, we’d be missing out on the hundreds, or even thousands, of searches for various related terms – including “website design services,” “professional website design,” or “design a website.” Furthermore, we may want to localize our searches to included website design Philadelphia or it’s surrounding areas. There is almost no limit to the amount of keywords or phrases that we can target to be ranked in search engines. So with the keyword research and analysis information, we determine which keyterms are best to use, which ones we need to target, which we should target, and all in relation to how our competitors may be handling their optimization campaigns.

It may not be the easiest and fastest solution, but it is absolutely part of the right solution. Perhaps that’s part of why DDA was named one of the 10 most reliable search engine marketing firms in the country.