Covering Up the Holes

Ever since we bought our house two years ago, my list of potential home improvement projects has grown exponentially. First, it was just a few small things, and a few larger projects way off in the future usually written like this on my list: “Tear up downstairs carpet,” or “Destroy bathroom and re-do.”

Well, those large projects have all been put off indefinitely, leaving me with a few small efforts on my list in an attempt to make me feel better. One of them was to put a backsplash behind the kitchen counter, stove, and dishwasher. It appears that the previous owners may have started putting one in, then decided to tear it out. Whatever they did, it left holes and dents in the wall that even our bright orange paint couldn’t hide.

About a year ago, we found a piece of tile that we liked, and brought it home to see how it looked. It has been sitting behind the sink ever since. Finally, we came across a solution that would avoid the grout, mess, and hassle that comes with tile: vinyl tiles that are made to look like aged metal, but stick to the wall with glue. In just a few hours, everything was done, and my patterns actually lined up perfectly. I was very proud of myself, especially since I’m not exactly the world’s best handyman. We even found a great deal on a piece of bamboo art the next day, and hung it on the opposite wall of the kitchen. All in all, it was a pretty successful weekend.

At our state-of-the-art advertising and marketing agency, we churn out great results like this every day for our clients. Whether it’s a custom online application, a new website design project, or even a full-scale video production, DDA’s talented copywriters, graphic designers, programmers, animators, videographers, and Internet marketing specialists will meet and exceed your expectations.

The one difference is this: At DDA, we would never cover up the holes, dents, and scratches with a few sheets of cheap look-alike material. Take our website design and development capabilities, for example. When presented with a sub-par website, we insist on breaking it down to the studs and starting from scratch. The only way to true success on the Internet — especially when it comes to search engine marketing (SEM) and search engine optimization (SEO) — is to have a truly well-built site from the ground up. That includes solid architecture, a well-planned menu structure, a great design, informative content, and an easy-to-use interface. At DDA, we never take shortcuts and never take the easy way out.

Me, on the other hand? Next time I get the urge for home improvement, I think I’ll stay on the couch and watch basketball.