Drive-Thru Marketing and Advertising

This weekend was one I was looking forward to for a long time, with a few old college friends coming to town for a visit. Despite a few clouds and some traffic, the weekend’s events did not disappoint. We got in a few rounds of golf, went to see a great baseball game, and spent some time on the beach in Ocean City, Maryland. All in all, it was a great weekend with some great friends.

One of the highlights of the weekend — at least in our strange minds — came Sunday afternoon during the drive home from Maryland. Early in the drive, we were talking about Sonic (the fast food restaurant, not the blue video game hedgehog). We were wondering out loud why the company has such a massive, national advertising campaign, but seems to have locations that are so scattered as to omit huge portions of the country. I have only ever been to one Sonic, and it is out in Central Pennsylvania.

One of the theories that arose was that the combined ad campaign and lack of restaurants gave Sonic this strange allure as someplace you need to go out of the way to find. Well, after deciding to take a back route home from the beach in order to avoid traffic, we were just crusing along a rural, boring route in Delaware, when my friend yelled from the backseat: “Oh my god, it’s a Sonic!”

With that, we quickly switched lanes, made a U-Turn, and pulled up to the old-style drive-in window. We had already eaten lunch, but we ordered up a few Cranberry Limeades (delicious) and some Sonic Blast Ice Cream Sundaes (also delicious). We were acting like 5-year-olds whose parents caved in and took them to McDonald’s, and even got out of the car and took pictures with the Sonic sign in the background.

It made me realize that while Sonic’s ad campaign may seem strange, almost everyone  who has ever watched television knows what Sonic is, and would recognize its distinctive sign while zooming along on the highway. And that makes it much more likely that those people would stop (or pull a hard U-turn) to visit a Sonic if they happened to pass one along their travels.

Here at DDA, we have years of experience in marketing, branding, logo design, and can even create full-scale commercials in the comfort of our on-site video studio. Creating an identifiable brand — whether it’s with a recognizable logo, interesting ad campaign, or viral marketing effort — is the most important task for nearly any business. DDA’s talented graphic designers, copywriters, animators, programmers, video specialists, and other experts will work with you to create everything from the first logo design through a new website, brochure, training video, or commercial. And because we do everything under one roof here at DDA, each step of that process will include elements from the previous step to create a cohesive and consistent brand identity that will have a strong impact on your bottom line.

So drive on by and pull your car up to DDA. We don’t have a drive-through, but Debbie will be happy to greet you at the door and steer you in the right direction. And if you don’t feel like driving, feel free to contact us by phone or email!