Look at any one of the Project Coordinators’ task list and you’ll find a slew of clients whose websites have launched, but they continue to remain on our coordinating radar. Why? Because like most things in life, continual maintenance is needed to keep things running smoothly. You wouldn’t drive 10,000 miles without changing your oil, right? Well the same principle applies for website maintenance. In order to remain competitive, ongoing search engine optimization work is needed to ensure continued growth and robust traffic.
This is when our search engine marketing team takes over. Page code is tweaked, meta tags added, link infrastructures implemented, and keywords improved to drive our clients’ target market to their sites and services. We also conduct extensive usability analyses to ensure ease of use and functionality. If something is not working, we work diligently to fix it. It’s the DDA way.