Focusing on the Whole Picture

I have a confession to make: I am addicted to NetFlix. I take great pleasure in populating my queue and receiving email updates that my next selection is scheduled for shipment. I have such a fondness for it, I’ve run out of movie ideas so I’ve been exploring unknown titles to keep the stream of shipments flowing. For the most part, I’ve been pleased with my selections but last night I watched the mother of all duds.

It wasn’t that it was filmed bad; in fact, I found the cinematography quite pleasing. Where it all went downhill for me was with the screenplay. The dialogue was boring, the plotpoints sparse, and the characters flat. At the end of the movie I found myself thinking, ”What a waste of good acting and video work.” Without an engaging story to grab hold of the audience’s attention, the film was a failure in my opinion.

Unfortunately in my line of work, I see things like this all the time. There are plenty of websites out there that have a great design but horrible content. There are plenty of corporate and medical videos that have a great concept and script but horrible actors. To be a success, all elements of a piece must be able to stand on their own. If one element is performed poorly, the rest suffer. That’s why DDA Medical strives for perfection in all that we do.

We are not a niche advertising agency that hones only a narrow set of skills. We house a degreed staff of video specialists, professional copywriters, custom programmers, graphic artists, SEO specialists and more to ensure  top-notch website, training , brochure, and video services that exceed our clients’ expectations.

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