The great poet, T.S. Eliot, declared “April is the cruelest month” and I am adding but in Bucks County, Pennsylvania, April is breathtakingly beautiful. Anyone who enjoys the outdoors relishes the rich yellows and pinks and snow white blooms from daffodils, tulips, azaleas bushes, crabapple and dogwood trees, and the way sunlight plays with grass in the late afternoon. So as stewards, we should also be cognizant of our responsibility to protect our earth.
At Dynamic Digital Advertising (DDA), we have a good start. We work a four-day week, so we use less gas and less electricity. We recycle glass and plastic, and when it is time for lunch, we try to have one person order for others or at least drive together to pick up. Those who bring lunch and snacks carry their food in reusable containers. We have the copiers set to draft to use less toner. We save boxes and reuse them to ship. We turn off unnecessary lights. Good start but we can do more.
With Earth Day right around the corner, I hope each of us will look for one more thing we can do to walk lightly on our earth. Being socially conscious should be a habit. As a forward thinking and very creative group of writers, graphic designers, videographers, programmers and search engine optimization (SEO) specialists, being green should be DDA’s watchword.