Good Grief, Charlie Brown
What is that old expression, if you want something done ask a busy person. Surely those of us who work at office jobs, especially in advertising and marketing can attest to one fact, when there is a lot to do, we stay focused and work hard to not miss our deadlines. Now, a deadline could be self-imposed or it could be an integral part of the project. To me, the word deadline is very important. Having cut my publishing teeth while I was still in college, I to this day take that eight letter word very seriously.
At DDA, deadlines are a mixed blessing. We have some clients who adhere to them and then we have projects that literally gather cyber dust because the client is too busy or is not sure or maybe the company took a different direction after the project was started. Drives me crazy! But there is only so much our different teams can do to keep a project moving. It really is a necessity for both parties, meaning DDA and the client to stay engaged to get the best results.
I have never liked rush jobs, and usually we do not accept them. Recently however, we accepted two, both print projects. We performed. Our graphic designers came up with impressive concepts, the two new clients accepted. Our professional writers, romanced the product or service with first class copy writing. All this in a very short time frame. One project was approved and printed and shipped and then we get an email, “it isn’t what I was looking for.” Obviously, the busy client did not read the quote carefully. If she had, she could have asked for different specs or asked for clarification before we finished the work and went to press.
As always, we will fix the problem and make sure the client is happy, but the moral of the lesson: no matter how busy you are, take the time to double check your facts. It will save us all a lot of grief!