Build a Brand

As we embark on this new decade, in many ways we say “good bye” to traditional advertising’s goals of “effectiveness” and “sales” and make the shift towards a new marketing direction that involves a closer look at “conversation,” “buzz,” and the “insight.” Journeying in this new direction, the brand becomes the key to unlocking the consciousness of the consumer.

A brand is constructed from a variety of materials, such as…

  • logo design where font, color, and image combine to form a name to be remembered
  • website design in which graphics and content hit on impact to provide the consumer with valuable information
  • social networking – “Whenever you have people talking, you have the chance to walk through their conversations and leave your footprints behind.” ~ Walter Vaine
  • viral marketing how one conveys “buzz” through animation, video, and key marketing messages
  • and more!

The goal, then, is to build a brand that your consumers can live and breathe, want to interact with and be apart of, and need to support their more careful buying decisions in the years to come. Build your brand with our interactive advertising agency. Contact us directly at 215-355-6442 or check us out online at www.ddacorp.com to find the division that best meets your needs.