Destination or Discovery
One could say that the end result (or destination) is all that matters, but anyone who has a true passion for advertising knows that the thrill is in the discovery. It’s about starting with a blank canvas, perhaps cutting the rectangular canvas into a different shape and replacing the canvas with another material, filling the empty space with a work of art, and submitting for either internal or external review at which point it is accepted as is, or scrutinized and tweaked, or scrapped for another idea all together. Sometimes the objective is to jump-start the imagination and sometimes it is to produce a completed piece ready for integration.
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