Stop Production in the Fluff Factory
Your new website design is complete, and now all that’s left to do is fill the empty space with generic content right? Easy, yes; effective, no. Too many websites are stuffed with mass-produced copy that touts the same attributes as the next guy, speaks in a language that is anything but natural, and talks at the audience, not to them. Empty space can lead a copywriter in one of two directions: to produce fluff that, if not for certain key words, could be used for just about any website in any industry; or to hand-craft copy that is unique, interesting, hooks web visitors, and calls them to action.
At our interactive advertising agency, we choose the latter of the two options. Our corporate and medical copywriting department works with you to understand you, your business, your audience, and your goals. We know that your voice is what most defines your brand and that in today’s competitive marketplace, your brand is what differentiates your products and/or services. With every project in which we craft copy that effectively sells a company, we help stop production in fluff factories worldwide to make way for specialty organizations where quality matters.