Informed Decisions

Well, as of late Saturday afternoon, all of Central PA was officially eliminated from the college search. I wish that it occurred prior to me waking up at 5 a.m. that morning to drive three hours across the state and three hours back (in addition to a near-identical previous trip to the same region), but I suppose if we hadn’t given it look, my younger sister would’ve never been able to determine it wasn’t for her.

It wasn’t until we were in the car on the way home that she announced that she didn’t want to go to school in that region. It was after I made a comment that she would need to consider that it snowed more in that area and therefore she may not get home whenever she wanted because of icy conditions.  But I believe it was a series of comments made throughout the day that led to the decision. The last one just threw her over the edge. For instance, after finding out that freshmen cannot have cars, our tour guide informed her that the closest mall is 45 minutes away and that there are no buses that run there. I saw pure panic in her eyes.

There are a lot of big decisions that need to be made through the years. Marketing and advertising services are no exception and can make it or break for a start-up business or fledgling company. But any company, even prospering ones, need to be careful about choosing high-quality marketing services. Videos, interactive websites, eLearning portals, games, animations, and more are great marketing tools but if they are not done right, they won’t get the results you’re looking for.

We have a lot of clients who’ve already looked elsewhere and eliminated the competition, so when they come to us they know what they’re looking for and they know that in the end getting a high-quality product is a better decision overall than going for the extremely low-cost product just to have something.

So even though my sister owes me something very pretty for going halfway across the state several times, I’m not going to get too upset. I know that sometimes you need to do all of the research to make sure you’re making an informed decision.