Case Studies Fairmount Behavioral Health System Waterfall Insert Brochure – 2007 Fairmount Behavioral Health System demonstrates its commitment to professionalism and the natural, therapeutic beauty of its campus with this Waterfall Insert Folder Brochure by DDA.
Challenge
Fairmount Behavioral Health System provides health services to those recovering from mental illnesses and addictions, with an emphasis placed on ensuring that this occurs in the most therapeutic environment possible. They wanted a way to promote their services with a brochure designed to capture all the beauty of their 27-acre wooded campus.
Objectives
DDA set out to create a brochure with a striking design that would be as beautiful and original as Fairmount’s own campus. Through a combination of carefully designed graphics, cutting-edge brochure design, and high resolution digital photography, DDA intended to capture the reader’s imagination and leave them with a lasting impression.
Solution
DDA designed a 9x12 full color folder brochure with six waterfall inserts and a business card holder to create a dramatic effect and solidify the professionalism of the company. The waterfall inserts form a gorgeous landscape image, while removing them uncovers additional information on each of Fairmount Behavioral Health’s services. The visual motif combined numerous images of their facility with soothing earth tones to emphasize the innovative therapeutic environment that distinguishes Fairmount from its competitors.
Results
The finished brochure helped Fairmount Behavioral Health System define the essence of its brand in a way that is sure to pique the interest of anyone in need of their critical services.