Case Studies Galil Medical – Related Projects – 2008 Galil Medical employs a majority of DDA’s full-service capabilities for a comprehensive print and online medical marketing campaign.
As a leader in cryotherapy and cryoablation technology, Galil Medical needed a strong online presence and marketing campaign to inform patients and the healthcare community about their treatments and technology.
Galil Medical would utilize almost all of DDA’s full-service capabilities including custom search engine optimized (SEO) website design and development, copywriting, graphic design, illustration, animation, video production, and print design production.
From postcards, brochures, sale sheets, trade ads and trade show graphics, DDA designers created a multitude of striking print materials to market Galil Medical’s cryoablation treatments. Once a print media campaign was underway, a fully interactive, multimedia medical website was developed. Galil took advantage of DDA’s in-house animation and video capabilities and chose four actors from DDA’s Actors Network to each represent a section of the website. Each actor introduced a specific section, such as prostate and kidney cryotherapy and image guided cryoablation technology. Once a user clicked on the section, more information is also provided by the designated narrator and through search engine optimized content planned, managed, and written by DDA Medical copywriters. DDA’s search engine marketing techniques were put in place to improve Galil’s search engine rankings and attract more visitors to their site who would be looking for information about the conditions that can be treated with cryotherapy.
A strong, cohesive marketing campaign and online presence puts Galil Medical at the forefront of the medical community as a leader in cryoablation technology and informs patients that could benefit from these treatments.