DaBuzz - Digital Advertising Information You Need To Know About Website Content and Development

DaBuzz - Digital Advertising Information You Need To Know

Digital Advertising Information You Need to Know

Dynamic Digital Advertising's Newsletters

Website Content Management and Development— Vol. 5

Did you know there are two ways your website content is viewed? One way is by the potential customers who visit your website. The other is how search engines view it. Click here to see a helpful visual display of how your website is viewed.

Who's looking at your content?
Your website is the digital face of your company with the content publicly displayed for all and anyone to see. The copy and images on your website tell your story, and many times it is the first impression you’ll make on new business prospects. Naturally you want the content to be very good.

However, when the search engines view your website content, they look at it in a much different way than your customers. They look for things like keyword management in terms of quantity and placement within the text. They look at titles, headers, related links and the relevancy and focus of the copy.

How your content affects your rank
Your website's search engine page rank, combined with content management and DDA’s SureThing™ optimization efforts, determines where your website will rank when keywords are searched that relate to your product or service. It determines how high up your website will appear in the search results compared to your competitors.

So, more than having a pretty face, it’s what’s inside that counts. You want a lot more than good copy. Having content worth reading is important. But, content that is optimized for the major search engines, like Yahoo and Google, is vital! Dynamic Digital Advertising can give you both

Content optimization services from DDA
With our highly refined website design, programming and content management and development services, we’ll make you look good, and we’ll make the search engine’s take a good look at you, too!

1. Content Management - $25 per page
When DDA manages the content of your website, we’ll help you with optimization-—every step of the way. You’ll work with a content management specialist and you'll get a comprehensive package of optimization tools.

•	We will provide you with guidelines and page templates to help you restructure your current content so it is rich with keywords and gets higher rankings on the search engines.
•	You will get verbal optimization consultations from skilled DDA technicians, when needed.
•	And, you’ll get multiple written reviews and critiques by our content specialists until we’re all satisfied with the results.

2. Content Development - $100 per page
When DDA handles content development for your website, it means we’ll do all the hard work and you just help with the facts.

•	We’ll assign a content development specialist dedicated to your website.
•	We’ll gather the necessary information from interviews, research and existing references.
•	We will write copy that presents your company well, and is also rich with keywords, headers and appropriate links for search engine optimization.
•	You'll get multiple proofing stages and written reviews, and we'll keep working until we’re all satisfied with the results.
•	As always, we’ll give you details on your page rankings and optimization results.

Call us today, and let us show you how to get the most from your website’s lead generation potential.

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CUSTOM WEBSITE DESIGN AND DEVELOPMENT
As one of the premier custom website design firms in the country, Dynamic Digital Advertising utilizes a professional website design and development process essential to building a successful website. One of the ways DDA measures a website’s success is through website conversion rates: the higher the rate, the more successful the website. Architecture and Navigation is critical to enhancing website conversion rates because it establishes an intuitive menu system that allows visitors to find the exact information they want immediately. Custom website design and website development is certain to help your company experience a higher level of success.

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Dynamic Digital Advertising, a top graphic design and digital marketing agency, provides clients access to some of the most talented graphic design artists in the country. Graphic design artists collaborate with copywriters, videographers, digital photographers, search engine optimization technicians and others for the purpose of creating the marketing media that results in a higher level of profitability for a client’s business. DDA houses one of the largest digital advertising service offerings in the United States, everything from trade show graphic design to print brochure graphic design.

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