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Did you know there are two ways your website content
is viewed? One way is by the potential customers who visit your website.
The other is how search engines view it. Click
here to see a helpful visual display of how your website is viewed.
Who's looking at your content?
Your website is the digital face of your company with the content publicly
displayed for all and anyone to see. The copy and images on your website
tell your story, and many times it is the first impression you’ll
make on new business prospects. Naturally you want the content to be
very good.
However, when the search engines view your website
content, they look at it in a much different way than your customers.
They look for things like keyword management in terms of quantity and
placement within the text. They look at titles, headers, related links
and the relevancy and focus of the copy.
How your content affects your rank
Your website's search engine page
rank, combined with content
management and DDA’s SureThing™
optimization efforts, determines where your website will rank when
keywords are searched that relate to your product or service. It determines
how high up your website will appear in the search results compared
to your competitors.
So, more than having a pretty face, it’s
what’s inside that counts. You want a lot more than good copy.
Having content worth reading is important. But, content that is optimized
for the major search engines, like Yahoo and Google, is vital! Dynamic
Digital Advertising can give you both
Content optimization services from DDA
With our highly refined website
design, programming
and content management and development services, we’ll make you
look good, and we’ll make the search engine’s take a good
look at you, too!
1. Content Management - $25 per page
When DDA manages the content of your website, we’ll help you with
optimization-—every step of the way. You’ll work with a
content management specialist and you'll get a comprehensive package
of optimization tools.
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We will provide you with guidelines and page templates
to help you restructure your current content so it is rich with
keywords and gets higher rankings on the search engines. |
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You will get verbal optimization consultations from skilled DDA
technicians, when needed. |
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And, you’ll get multiple written reviews and critiques by
our content specialists until we’re all satisfied with the
results. |
2. Content Development - $100 per page
When DDA handles content development for your website, it means we’ll
do all the hard work and you just help with the facts.
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We’ll assign a content development specialist
dedicated to your website. |
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We’ll gather the necessary information from interviews,
research and existing references. |
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We will write copy that presents your company well, and is also
rich with keywords, headers and appropriate links for search engine
optimization. |
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You'll get multiple proofing stages and written reviews, and we'll
keep working until we’re all satisfied with the results. |
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As always, we’ll give you details on your page rankings
and optimization results. |
Call
us today, and let us show you how to get the most from your website’s
lead generation potential.
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