Digital Advertising Information You Need to Know

For Immediate Release

Dynamic Digital Advertising Expands
Website Optimization Content Services

How Your Website Content Affects Search Engine Rank
Southampton, PA, February 25, 2005 - Did you know there are two ways website content is viewed? One way is by the visitors, the potential customers who come to a website. The other way a website is viewed is by the search engines—like Google and Yahoo. Dynamic Digital Advertising has expanded their optimization services to include content management and development programs to help companies get best results from both views. (To see a helpful visual that explains how websites are viewed, go to www.sure-thing-search-engines.com.)

When visitors view a website, they are looking at the digital face of a company with the content publicly displayed. The copy they read and images they see tell a story. Many times, the website provides the first impression a visitor has of a company, and those visitors mentally rank the company based on the website content.

When search engines view a website, they look at content in a much different way than potential customers see it. Search engines look for things like keyword richness in terms of quantity and placement within the text. They look at titles, headlines, related links, and the relevancy and focus of the copy. They also sometimes rank each page of the website, but much more logically than visitors would.

The website's search engine page rank, combined with content management and other optimization efforts, determines how a website will rank when keywords are searched that relate to their specialized products or services. The rank determines how high up the website will appear in search results. (Visit Dynamic Digital Advertising’s online newsletter DaBuzz for critical information about page rank.)

That's why website content is so important. More than having a pretty face, it really is what’s inside that counts. Having website content worth reading is good, but content that is optimized for the major search engines, like Yahoo and Google, is vital! With their expanded content optimization services, Dynamic Digital Advertising can provide both.

According to David Katz, president of Dynamic Digital Advertising, there are two different programs DDA created to optimize content: Content Management and Content Development. Content Management works by enhancing content that's already been created for an existing website. DDA provides a comprehensive package of optimization tools and guidelines to help a company restructure their website content so it gets higher rankings on search engines, and also makes better first impressions on prospect visitors.

Content Development involves a more "start-from-scratch" approach. DDA content specialists use research, interviews, existing references and personal consultations to develop original content designs and copy that maximize a website's marketing potential, both with search engines and visitors.

"With highly refined website design, programming and content management and development services, Dynamic Digital Advertising can make your company look good," Katz said, "and we’ll make the search engine’s take a good look at it, too."

For more information about Dynamic Digital Advertising and website optimization, go to www.zeroonezero.com.

Founded in 1994, Dynamic Digital Advertising is a state-of-the-art digital design and production company. DDA’s list of services include: website design, development and hosting; search engine marketing and optimization; website content development and management; e-commerce and website tracking; digital and traditional photography; CD-ROM, DVD and video production; 3D modeling, animation and virtual reality; print, packaging and trade show graphics; strategic planning, corporate branding and e-marketing consulting.

Dynamic Digital Advertising's in-house staff includes marketing specialists, designers, photographers, videographers, webmasters, programmers and 3D animators. The many capabilities offered by Dynamic Digital Advertising make DDA easy to work with, as every digital advertising technology is offered under one roof. With DDA's great prices and the digital technology your company is looking for, Dynamic Digital Advertising is the answer to all your digital advertising needs.

CONTACT INFORMATION:
David Katz, President
Dynamic Digital Advertising, LLC
215-355-6442 fax 215-396-8779
www.zeroonezero.com
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CUSTOM WEBSITE DESIGN AND DEVELOPMENT Do you need custom website design? Philadelphia custom web site design and development company, Dynamic Digital Advertising, provides the custom and professional services your business needs to maximize search engine rankings. Through the use of a proprietary website design and website development process of fourteen steps, DDA builds powerful levels of optimization that target the top keyword phrases applying to your company’s products and services.

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