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Imagine this – you are walking through a trade show booth, exploring every product and service that particular company offers, at your own control, choosing what you want to look at and bringing forward items to get a better glance, spinning them, rotating the entire booth to see what’s on the other side, and not one person makes a comment; because you are doing it all from your own home or office. Rollover for MORE
This is the world of the virtual trade show, an experience DDA can bring to life for almost any product or industry. In 2008, DDA designed and developed a flash virtual trade show booth for Dorman Products, one of the world’s leading aftermarket automobile parts manufacturers. The result is an innovative and interactive tool that is redefining the traditional trade show experience and product presentation as a whole.
Visitors to the site can intuitively navigate the virtual booth, click on panels and posters for a larger view, and examine individual products up close and personal. By adding additional information like sell sheets, product information sheets, videos, and audio, the experience is now incredibly more comprehensive, organized, and more controllable by the user than any real-life booth could ever be.
By implementing tracking mechanisms, the client can monitor all traffic coming to the website, as well as the information each user is viewing, and keep tabs on the click-through rate of more than 50 products. The booth is also easily updatable by Dorman products so more panels and images can be added over time and the supporting materials can be easily edited and revised.
With so many in-house capabilities from graphic design to flash development and custom programming, DDA makes it simple to take any presentation to the next level, both virtually and literally. |
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In 2008, DDA was named “One of the Top 10 Most Dependable Search Engine Marketing Firms in the United States,” by Goldline Research, an independent research firm. Beyond receiving the unsolicited award, after extensive research into Search Engine Marketing (SEM) and Search Engine Optimization (SEO) firms and numerous interviews by Goldline, DDA was given a singular distinction. Rollover for MORE
We are the only SEM/SEO firm Goldline found that not only offers an SEM development process that is integrated with website development and design, but that also offers a full range of traditional and interactive advertising and marketing technologies all in-house. In fact, when the final award list was published in Inc. Magazine in August of 2008, Goldline’s description of DDA read “DDA eclipses all other advertising agencies in the nation for the broadest range of advanced and comprehensive digital advertising technologies and services offered.”
DDA believes that in order to achieve true advertising and marketing success, all technologies must be fully meshed and balanced. This concept, though baffling at first to Goldline, soon began to prove its worth, as interviews with our clients were conducted and numerous reports on our client’s success from the sites we’ve developed were examined. The combination of our high-end but affordable design, great user experience and our proprietary website development process, which includes research into keyword search patterns, resulting in hundreds or thousands of target keyword search terms on the first page of Google, Yahoo, and MSN and a significant increase in targeted traffic, our post-launch SureThing™ Search Engine Optimization program, which works to increase search engine rankings perpetually over time, and continual SEM enhancements, is what gets results.
The distinction from Goldline shows that, as always, DDA is ahead of the curve. We understand SEM and what it really takes to drive the most targeted traffic to your website and how to make our clients successful in building a business online. As competition increases and the major search engines become smarter and more sophisticated in their ranking techniques, it’s time to look beyond the standard, like to a company that stands out as unique, even among the handpicked top 10 SEM firms in the United States. |
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friendly, interactive web tool for the Association of Reproductive Health Professionals (ARHP) to present gender- and age-specific consumer information on HPV prevention, treatment, and the vaccine. Flash animation enables magazines to come forward from the wall rack and be read, while a video physician provides information and guides users through the tool. When visiting the site, users are able to immerse themselves in a comfortable online medical office environment that mimics a friendly, private consultation one would have in real life. Rollover for MORE
The HPV tool embodies DDA’s Interactive Integration™ as a combination of technologies merged to form a cohesive and engaging user experience. The services involved in this project include casting from the DDA Actors’ Network, in-studio spokesperson filming, professional website design and development, Flash animation, and custom Flash ActionScript programming. In the interactive environment, users are immersed in learning about HPV as they listen, read, and explore the information presented in a way that works best for them, keeping them interested, and encouraging them to stay and enjoy. Click here to see the tool in action.
DDA offers the opportunity to transform a typical real-world situation into an extraordinary immersive and engaging environment full of positive experiences that translate to valuable prospect leads, great information dissemination, or a robust eLearning platform. Whether you’d like to mimic an actual purchasing process with a live sales guide or simulate a presentation to your constituents, the possibilities are as endless as the technologies with which to build them. |
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As the media pushes green initiatives, companies like yours are joining the bandwagon and finding ways to implement environmentally friendly practices – whether it is by using recycled products or cutting down on waste and energy output. Rollover for MORE
Today’s consumers don’t let these practices go unnoticed, and in fact, often make buying decisions based on the eco-consciousness of a company and the products or services it provides. If you’re already going green, let DDA green your image.
DDA has been green way ahead of the trend by employing a compressed four-day workweek to save on gas, emissions, and energy, and participating in the PECO WIND program years before people became familiar with these terms. In fact, within the first few months of moving to our new offices and studios, we invested in an insulation upgrade for the entire building. We created DDA Green™ to let you know that you are working with an advertising agency centered on producing unparalleled work with respect to your budget and without compromise to the environment.
We are as steadfast in our mission to implement eco-friendly practices in and out of the workplace as we are in providing our clients with opportunities to green their image through innovative advertising strategies. From creating a custom logo design for a green product line to developing sophisticated virtual trade shows that are an economical and ecological alternative to traditional trade show exhibition, DDA Green™ will work with you to ensure that your budget and brand are maximized. |
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The world of social networking is more than just a pastime; when leveraged correctly, it can become a highly successful marketing tool for your company.
DDA’s own foray into online social networking once again sparked a wave of innovation, with our new website You Bet My Life (YBML), launched in late 2008, conceptualized, designed, programmed, and developed all in-house. This social networking site taps into the popularity of online betting, mixing the wagering experience with a virtual community that connects people from all over the world. Rollover for MORE
At YBML, members can place and bet on wagers of their own invention – celebrity and event predictions, polls and surveys, and personal stories. The wagers can be anything from “Will I stop smoking in 2009” to “Will President Barack Obama’s approval ratings go down after the first six months in office.” Each member has their own profile, can upload their images, message and make friends with fellow members, and bet with YBML’s own currency, Bettys. No real money is accepted or wagered.
Online social networking is becoming more and more prominent and its uses and benefits are going well beyond a place to meet and catch up with friends. As with everything else we do, DDA doesn’t just keep up with and mirror current trends, we create our own. YBML is an example of a unique and interactive way to take social network sites to a whole new level, and is part our overall strategy to leverage the power of social network optimization and social networking marketing in the most beneficial way for our clients. |
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