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On March 28th, 2009 at 8:30 pm (local time) households and businesses everywhere will turn off their lights and electrical appliances for one hour.  This international event (called Earth Hour) not only raises awareness about global climate change, but has shown a decrease in electricity usage by as much as 13% in places like Christchurch, New Zealand. Earth Hour 2009 is expected to reveal the best turn out yet as the number of participating countries has increased from 35 to 80. Rollover for MORE
This year, March 28th falls on a Saturday, and just like all off office hours, DDA will turn off and unplug all lights, computers, printers, water coolers, monitors, etc. We encourage our clients to take part in Earth Hour 2009, and furthermore, to implement energy savings at home and at work on a regular basis. At 8:30 pm on March 28th, join the anticipated 1 billion people around the world as they turn off and unplug electrical units, and let the earth return to its natural state for at least a moment in time.
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In our current economic climate, many businesses are restructuring their budget allocations and making cuts just to survive. Some are deciding to use their marketing and advertising dollars in other areas. This is one of the biggest mistakes businesses can make in times of economic crisis. Right now, your marketing and advertising dollars are not to be viewed as an expense, but an investment. Rollover for MORE
DDA will help you make the most of this investment. We’ll help you find and reach your customer in ways you may have never thought of before. We’ll help you revise the look and feel of your brand, corporate identity, or product/service line so that it is in tune with changing trends. We’ll help you craft the messages that strike the logical and emotional chords of your audience and prompt them to respond and make contact. We’ll help you stand out from your competition so much so that when the economic turmoil settles, you’ll be the one left standing, and standing strong and ready for growth.
At DDA, we suggest you use these difficult times as a chance to position your company within your industry and evolving business landscape, and we promise you won’t just survive, you’ll thrive. |
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Far too often, the terms marketing and advertising are used interchangeably. Although similar in the sense that they both are used to generate revenue, the approach for each is indeed different. Marketing refers to the systematic planning, implementation, and control of a mix of business activities from market research, media planning, and public relations to customer support, sales strategy, and community involvement. Advertising is one of the largest components of the marketing process and used to promote your business, products, or services.Rollover for MORE
DDA provides both marketing and advertising services to generate revenue, build buzz, and facilitate growth. Our process is comprehensive and linear and starts with identifying your business or organization’s areas of strength and those in need of improvement. From our initial consultations, research, and planning, we present you with all the relevant information that helps you make smart and educated business decisions. Then, it’s all about timing. Using the right approach at the right time is key. While some advertising agencies and marketing firms encourage you to jump on a bandwagon already in motion, DDA will help you build what works, even if it’s treading on new territory and building from the ground up. We’ll investigate all media opportunities and help you narrow down that best way to reach your target demographic.
After implementation, we’ll provide you with measurable results and help you define future development. With full-service resources at your fingertips, you’ll only need to outsource to DDA, not as your vendor, but as your partner. And with principles of accountability ingrained in every project we implement, you know you’ll be relying on a trusted source. At DDA, the differences and similarities between advertising and marketing merge to form strategies that lead to business success in any company, in every industry.
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When Robert Michael Communications came to DDA Medical for the development of an online tracking tool, we jumped at the opportunity. You see, custom programming is our bread and butter and the more complex the request, the more enthused we get.Rollover for MORE
The task laid before our experienced team of programmers was an important one: easing the burden of a life-threatening disease through online data management. The outcome is a tool in which individual’s grappling with Chronic Myelogenous Leukemia (CML) can track their entire treatment history. Custom programmed features include an appointment planner and email reminder as well as a medication and tests results tracker. In addition, visitors to this site can learn more about their condition and treatment options through an informative resource library. My CML Tracker is an invaluable resource for patients coping with this disease.
DDA Medical’s design and development of the CML tracker attests to our capabilities as an experienced medical technologies provider. Whether an organization is in need of Continuing Medical Education (CME) development or an online patient portal, DDA is the source for exacting quality. Our capabilities are extensive and our commitment to excellence is steadfast.
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opens the door of opportunity to have a unified, but unique online identity. This month, DDA launched five websites for each business unit within The Jade Corporation. Each of the websites bear a family resemblance in core design, but is customized to a particular company, industry, and visitor profile. Through graphic elements that include logos and taglines, each of the affiliate sites are accessible from any one of the sites visited. So at a glance, visitors get the comprehensive picture of the extensive capabilities behind Jade. Rollover for MORE
This approach is not limited to the website development of a precision manufacturing conglomerate, but rather can be applied to various industry segments. For example, we are currently implementing this concept in the development of a website for Nexus Parking Systems. More and more, businesses are embracing the notion of recognizing each subsidiary in a unified online presentation that makes it easy for the target demographic to gain access to the right affiliate for them. If your business's structure includes diversified companies that function under one umbrella organization, contact DDA for our professional website development services and online marketing strategies. |
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particular services can only be found in America. Marketing and advertising are services best implemented not by offshore resources with foreign strategies and cultural differences, but by U.S. creative firms comprised of business professionals and experts. Rollover for MORE
The mystique of Fiddlehead ferns is that they are the first green vegetable in the early spring, are around for only a few weeks, and are gathered by foragers who are only able to harvest a certain amount at a time without killing the plant. Resembling the carved wood on a violin, they are the unfurled shoots of the ostrich fern, and only edible in the short period of time before they open and start to grow. Such complexity cannot be replicated in a plant grown elsewhere. The same can be said of the extreme marketing and advertising capabilities of DDA. From conceptualization to production, all of our work is done in-house by talented and degreed professionals at the most technologically advanced agency in the U.S. So, this spring before your competitors ripen to the idea of exploring innovative promotional opportunities, invest wisely, invest domestically in your future with DDA. |
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