I know of no other advertising and marketing product that has the wide range of quality of execution and distortion of the facts as that found in website development and Search Engine Marketing.
Range of Client Expectations:
1.) I will build a website and the world will beat a path to my door.
2.) Websites are all the same, just want to get my name out there.
3.) Websites don’t work.
4.) I tried a website before and no one ever found it.
5.) I only have a few competitors so getting to the top of Google should be easy.
6.) I have $50. a month to spend and I want to dominate the first page of Google.
7.) My website is 10 pages and I need lots of traffic.
8.) But other companies said being #1 on Google is Guaranteed.
Unfortunately for every uninformed statement or hypothetical proposition there are many website designers and search marketing companies that will tell you what you want to hear. Why, because their interest is in making a quick buck, selling something and closing a deal.
I cannot count the number of times when DDA has dashed hopes, corrected myths, educated the prospect, and sometimes lost some work. It is far more important that the client hears the truth, believes what we say, learns something as we learn about their business, and becomes a client and friend for life. It may not be the practical thing to do, but for DDA, it is practically the only thing we can do.
Whether it is for a corporate of medical website design project, a corporate or medical video, elearning, a CME, a medical illustration, a patient brochure, a corporate trade show project, custom programming or any of the other 90 things we do in-house at DDA, the truth and fairness is the basis of every discussion and the keystone of every relationship.