How many of us remember our teachers urging us to practice?  Especially true for those of us who grew up when penmanship was graded. I remember practicing the letter o, over and over again (and now I also date myself–who teaches penmanship anymore?). But practice is still important today, witness the golfer perfecting his swing or putting skills. Or ballet dancers, pianists, singers repeating a movement, a line, a phrase until it is right.

So why don’t we practice at DDA? Because what we do defies practice. If we built template websites, we could swap out images, information, maybe even content. Maybe practice would help.  The same is true of what we do in the interactive arena loosely known as video. But we only create custom work.  So knowing the basics is crucial, having experienced crew is paramount, but practice would be silly.

If you doubt me, check out the many websites unbrellaed under zerooezero. You won’t find two brochures or logos or sell sheets that have any similarilty.  And that contrast is even more profound when you analyze the websites ww build for clients, or the training videos we do for medical projects.  Being a highly customized creator of advertising, marketing, promotional, and elearning tools makes our work complex and challenging, but at the end of the day, it also leaves us with the assurance that we lead not follow.  We truly are innovators. DDA changes the landscape both in the corporate and medical fields. Gandi said,  “Be the change you wish to see in the world.”  That we practice!

This morning I was reminded how special DDA is. As I typed up an explanation of the differences and limitations between the cookie-cutter templates available to the average web designing community as a whole, compared to all that DDA offers, I am reminded why we are so much better than the rest. As the person who generally answers the phone, and therefore may have to give a short explanation why we may or may not be the right company for your needs, I can understand that there are many different needs for different situations. But DDA is not your average advertising company and we are certainly NOT cookie-cutter. We take the time to listen and customize to your specific needs, bring your ideas to fruition, and our team of talented artists work to make them even better than you had dreamed, incorporating animation effects, flash video, custom programming, creative copywriting, and illustrations, all incorporated into a beautiful graphic design that can be used in any variety of advertising media. Our web designers can take you a step further into virtual reality, touring your own company or another world, or into an animated medical procedure or medical training video , all complete with medical IT support and solutions. So, while there are plenty of people out there that want just a quick fix and the “same-as-all-the-others” type of work, remember: so-so advertising gets you so-so response, come to DDA if you want to compete with the Big Boys.

Nowadays social networking has become more important for companies when trying to market their products/websites. With sites like Youtube, Facebook, Aboutus and so on, the Internet has made it pretty easy for anyone to find information about you. Features such as Addthis bookmarking buttons have also started popping up on websites.

Say you have an amazing product or services and you are not sure how to promote it. Well first you would want to call DDA, of course, and  have promotional materials designed such as catalogs, sell sheets, postcards etc. Then a creative website design is key. The talented designers at DDA are able to create a website to display your company at its best. Whether its a medical website design, corporate website with video integration, website design with live streaming video or anything you can dream of, we can handle it.

Once your website is live, the search engine marketing begins. Being a part of our SureThing Optimization Program will move your website up in the rankings on the search engines. And by adding social networking/marketing techniques, your website will be out there becoming quite the social butterfly.