The digital age creates some very interesting dilemmas. One that I wrestle with is: should I get rid of most of my cookbooks? Like many people who like to cook, I have been collecting cookbooks for a long time, I even have smudged and dog-eared volumes from when I was in my teens (those I’ll keep for sentimental reasons). However, I have to confess I have many books gathering dust as well because Google just makes it so convenient to find something on the fly.
Then I had a conversation with one of my sisters last night who probably has double the number of books I have, which would be pushing 500 different and assorted sized cookbooks. She in the middle of a big remodel and had to pack her books away for a few months, a tiresome chore. So I told her I was contemplating donating many of mine to the local library. “Don’t do that” she barked, “you’ll be sorry.” I think she’s right.
There is justification for both the cyber version of a recipe and the hard copy. The ease of finding something on the internet is phenomenal when you are rushing. But there is no substitute for sitting down with a freshly brewed cup of tea on a rainy Sunday afternoon and planning a week’s worth of menus with my trusty cookbooks. Just looking at the mouth watering food displays is a feast for the eyes.
That is what we try to do at DDA. We work hard to create websites, print sell sheets and brochures, shoot presentation and demonstration videos that delight, instruct, and last for all the clients who come to us for their promotional and marketing projects.
We have decade old samples on display in our lobby and two of the conference rooms that are as viable today as the day they were first created. Good work, like good wine is worth savoring. There are too many truly poor excuses for websites today. They literally make you cringe. DDA tries by example to prove that if you want your business to succeed, leave it to the experienced professionals like our staff. It may cost more for our illustrations, photography, flash work, programming, webcasting but the results pay off impacting your bottom line positively and impressing your clients.
So as we count down the summer days and get ready for the big Fall push, make it a point to talk to our business development team, you’ll be glad you did.
Entry by: elizabeth